Bernt Spiegel

Bernt spiegel is the author of the upper half of the motorcycle 4 30 avg rating 50 ratings 4 reviews published 1998 die obere hälfte des motorrads.

Bernt spiegel.

Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience. April 1926 in heidelberg ist ein deutscher psychologe und marktforscher sowie spezialist für motorradfahren. Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half. Das übungsbuch zu die obere hälfte des motorrads.

Human limitations there are various reasons for why we resist leaning but the primary reason comes from bernt spiegel s book the upper half of the motorcycle. Er gilt als begründer der marktpsychologie. Essentially he says that throughout our two legged existence we have developed an internal program that allows us to lean a motorcycle but only up to a certain point. Spiegel s metaphor considers the rider and the motorcycle as a single unit the rider being the upper half.

Spiegel institut mannheim regularly conducts car clinics in germany china italy france and the united states. A behavioral psychologist design consultant university professor and founder of the spiegel institut in stuttgart bernt spiegel has spent more than 50 years working on man machine interface issues. Author bernt spiegel explains that a driver can use the motorcycle like an artificial limb with training and experience. Due to the popularity of bernt spiegel s the upper half of the motorcycle in its original german leading to multiple editions and printings the book has been translated into english to bring its provocative message to a wider audience.